Knitting rethought, visual worlds redefined

Paschwork is opening a new chapter with its Fall/Winter 2025 collection.

Not only in terms of design, but also in terms of staging. The luxurious knitwear made from baby alpaca yarn, each model hand-embroidered and in new colors, stands for what Paschwork is all about: quality, character and artistic precision.

For the campaign, founder Johanna Pasch and creative studio Under Construction left the classic photo series approach behind. The result is an AI-based visual system: digital spaces that do not exist in this form, but which convey real emotions. Architecture as a frame, lighting as a stylistic device, characters that tell stories. "The collection thrives on the combination of craftsmanship and vision and the AI studio offers a new stage that takes up and continues this balance of tradition and innovation," say Johanna Pasch and Katarina Voloder about their collaboration.

There is also news in sales. New customers such as Strolz and Bailly Diehl have been acquired for FW25. The launch is planned for August 2025. Sweaters and cardigans start at 395 euros, scarves and hats at 150 euros. Orders can be placed via the Silvano Rose agency Goodstuff Fashion and silvano@goodstuff-fashion.de or in the Munich showroom at Karl-Weinmair-Str. 5.