Pop-up on the KÖ

Oui is going on the offensive with a pop-up store on Düsseldorf's Königsallee.

Since September 26, the Munich-based family business has been present at this prestigious address with a space measuring around 250 square meters. The temporary store is not only intended to generate visibility, but also to further strengthen the company's position in the premium segment.

"We are creating an inspiring shopping experience and at the same time setting an example for our retail strategy," says Chief Sales Officer Thomas Böttger. At the same time, the existing store in the Schadow Arcades is coming to an end and will close its doors as planned at the end of the year.