Oui
New Season, New Space
With its Fall/Winter 2026 collection, Oui demonstrates how urbanity and a clear fashion attitude can be interwoven as a matter of course.
Clear silhouettes, casual layering, and modern cuts meet expressive knitwear, heritage patterns, and striking statement pieces in "Cosmopolitan Muse." The "Beyond Occasion" capsule combines festive glamour with everyday wearability. Another highlight is the "Animal Fusion" theme: zebra and leopard prints meet deep neutrals such as chocolate, camel, sand, off-white, and black. An intense orange accent adds surprising highlights. Contrasting silhouettes—from balloon pants and leopard-print cardigans in a denim jacket look to fur coats with feminine details in satin, lace, or shiny jersey—guarantee a strong statement for every day.
The collection can now be discovered in a new setting in Düsseldorf: as part of Düsseldorf Fashion Days, Oui celebrated the opening of its new showroom at Kaiserswerther Straße 183. The latest collections were presented in a relaxed atmosphere together with retailers, the press, and friends of the brand. The approximately 200 m² showroom is another milestone that underscores the brand's positioning in the premium casual segment.
