Shirt Feelings

"No woman buys My White Tee because she feels cold," says label founder Frank Meyer.

"It's the feel and softness that make My White Tee shirts and sweatshirts beloved items for quality enthusiasts." Soft, high-quality jersey fabrics, reasonable prices, and reliable service—that's what My White Tee stands for. The women's collection, which focuses on around 30 styles, is manufactured in small factories in Portugal, which is evident in the feel and workmanship of each piece. The T-shirts, sweatshirts, and hoodies come in a variety of styles, from slim to relaxed fits. Combined with jogging pants, they create a relaxed total look.

The collection is now being expanded to include more colors around the core color white: Poppy Red and Shark, a feminine olive tone, complement Off-white, Navy, and Black. "My White Tee is designed for spontaneous, emotional purchasing decisions – perfect for additional business in premium retail," says Frank Meyer. For him, partnership on equal terms is essential, so there is a comprehensive service package with stock availability for reorders and samples for the sales team to try on. "Selling happens through emotion. Those who wear the product themselves sell with conviction." Prices range from $39 to $139/retail, calculated at 2.8 to 3.0. There is deliberately no online shop, which makes My White Tee even more of a genuine specialist retail product. For the current season, the label has expanded its presence in the German-speaking market with a total of seven sales agencies. "We are experiencing real momentum," says Frank Meyer happily. "Our partners understand the philosophy and are spreading the word."

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