Sophisticated Frenchness

Brands like Moismont grow quietly - with clarity, substance and soul.

Founded in 2012 in the heart of Normandy, deeply rooted in the French way of life and supported by Indian craftsmanship, the label has been able to establish a distinctive identity.

In recent seasons, Moismont has expanded its range to include ready-to-wear. And with the same unmistakable lightness that already characterizes the accessories. The classic French cuts, the variety of patterns and prints so typical of Moismont - they are all exclusively designed and handmade with wooden stamps or on old looms.

The uniqueness of Moismont radiates far beyond France, especially in the D-A-CH region, where the brand has grown steadily under the leadership of Sarah Freise, founder of the Antones Agency. "My retail partners are not just looking for products, they are looking for personality, values, something special," says Sarah. "Moismont brings exactly that."

Speaking of personality: to further strengthen growth, Sarah has brought Alexandra von Arnim, a well-connected expert, into the team. Alexandra has helped shape the profile of Reyer Looks for many years, most recently as head of women's buying at Stereo MUC in Munich. She will now contribute to the long-term success of Moismont.