"We create shoes for real personalities"

With collabs such as with presenter and podcaster Mareile Höppner or influencer Marina the Moss, Kennel & Schmenger presents itself as a brand with proximity to women who are also real personalities with a mindset. What's behind it all?

Andreas Klautzsch, CEO Kennel & Schmenger: Authenticity, attitude and heart are what count for us. We only work with women who really live our values, who not only have a reach but also something to say, women who understand our target group because they are part of it themselves.

Currently, womenswear is increasingly about substance. Have you noticed that women are no longer having their looks dictated to them?

Absolutely. Women today are much more confident with fashion and choose what suits them in terms of style, life and attitude. That's great for us: we create shoes for real personalities, not for short-lived fashions.

So fewer trends, more individuality in the shoe sector too?

Trends inspire, no question about it. But our customers are looking for more than just the look of the moment. Our styles should evoke emotions long after the first glance.