Modeist
Attitude and trustworthiness
Anyone who visits Modeist immediately senses what Timothy Hoferer refers to in conversation as a lasting partnership.
For the agency founded by Marion Hoferer and now run together with her son Timothy, sales is not about placing goods in the short term, but rather a long-term interplay of trust, clarity, and genuine market knowledge. The signature style behind this approach stems from two perspectives that complement each other perfectly. While Marion continues to refine the development of the in-house labels and responds continuously to gaps in the retail range, Timothy expands the international portfolio with great sensitivity. The duo's aim is not only to introduce brands, but also to position them in such a way that they have long-term success in the German-speaking market. "Today, more than ever, it's about responsible assortment management. We want to help partners build collections that work—across seasons and with a clear identity."
This approach is proving effective. Well-thought-out total look concepts, a growing range of shoes and bags, and carefully selected ready-to-wear brands make the agency a relevant address for stores of various orientations—from progressive concept stores to premium departments. A sensitively curated brand mix is particularly important to Modeist. New brands are not simply added, but strategically integrated and clearly positioned in the market.
With this self-image, Modeist remains not only a showroom, but also a collaborative platform for brands that want to grow and for retailers who value guidance. Service is a matter of course, as is honest partnership. This also applies internally: a duo that proves that two generations can think more powerfully together than one alone.
Brands: 9AM by Dorlores, Alohas, Fiorucci, JNBY, Less by JNBY, Multitudes, Nineto9, Pride to Be, SoldOut
