Redefined 

René, what's new? 

René Michaelis, co-owner of Michaelis Fashion Agency: Sold out in Bavaria and Baden-Württemberg. The brand was launched in collaboration with a strong manufacturer; Marion Hoferer from the Modeist agency is responsible for the design—minimalist and feminine, yet always easy to wear, with retail prices ranging from 79 to 179 euros. 

Who performs particularly well?  

Originale_C. The label has really taken off and gained many new customers. As a complement to Blonde No. 8 and Como No. 1, it combines a modern aesthetic with marketability and marks the entry-level price point in the premium segment, while effortlessly matching them in terms of feel and quality. The jackets are priced up to 3.6 for summer—even after a 30 percent discount, the pricing remains above the industry average. The capsule collections comprise 25 to 30 pieces, plus sweatshirts, bags, and accessories. 

Your favorite brand?  

Yippie Hippie. After talking with many retailers, we’ve redefined our focus—back to the positive vibes the collection has always stood for. 

Brands: Absolut Cashmere, Goldgarn Denim, Originale_C, Pepper & Pine, Soldout, TWNS the Label, Yippie Hippie 

www.michaelis-fashion-agency.com