Mey & Edlich
"Show who you are"
18/09/2025 BY
style in progress
With the new brand campaign "Show who you are", Mey & Edlich calls for style, courage and self-determination.
At the heart of the campaign is an emotional commercial, which has been running digitally and on linear TV since September 16. The campaign was created in-house with director and AI artist Roman Kuhn and produced by Parasol Island.
Instead of classic testimonial marketing, Mey & Edlich relies on strong images, extraordinary looks and the idea that special outfits need special experiences. In keeping with this, there is a Northern Lights trip to Finland to be won. The company is also thinking big on the high street: its own store will open in Cologne in spring 2026.
