First Beach and Resort Collection 

Mey is expanding its product line to include a beach and resort collection for women.

The Coastal Bloom capsule collection for Spring/Summer 2027 draws on maritime influences and combines minimalist designs with high-quality materials. The collection includes beachwear and lightweight cover-ups, thereby adding a new segment to the product range. All styles are designed according to the mix-and-match principle, allowing for flexible combinations. An easy-sizing approach and tailored construction details are intended to broaden the target audience reach in retail. In addition to the seasonal collection, Mey is introducing a permanently available NOS (New Old Stock) line. 

www.mey.com