Maximilian
Expand fashion share
What is your answer to the change in menswear - keyword hybrid looks?
Joseph Payr, Managing Director of Steinbock: " Breaking up stiff clothing patterns has always been a central theme at Steinbock. Processing methods for jackets are being renewed and the use of plaque is being reduced to a minimum. Outer fabrics are mostly elastic or made of jersey. This results in softer shapes, greater comfort and a more casual appearance. Hybrid also means expanding the range of applications and meeting the new work-life balance requirements.
What lessons have been learned one year after Maximilian's baptism?
Maximilian has made it perfectly to pre-school age. Customers confirm that Maximilian fills the expected gap in the market perfectly. We are now building on the bestsellers and expanding the range in the fashion direction to pick up customers where the mainstream leaves off. This means that we will be bolder and build up the designs across the collection in a challenging way.
