Honest craftsmanship

At a time when fashion is becoming ever faster and sustainability a buzzword, Mason Garments shows that real relevance comes from craftsmanship and clear values. CEO Soufyan el Hammouti gives an insight behind the scenes.

Interview: Janaina Engelmann-Brothánek. Photos: Mason Garments

What makes Mason Garments relevant today?

Soufyan el Hammouti, CEO Mason Garments: "For us, it's not about quick trends or short-term success, but about honest craftsmanship. We are independent, without investors. This gives us the freedom to focus on design, quality and genuine partnerships. Each model is created in close collaboration with small family-run manufacturers in Italy. A silhouette can be copied, but our relationships cannot. For us, relevance means creating a strong product with the right partners.

So is the collection a dialog?

Yes, our partners in Italy are family businesses, often spanning generations. This experience shapes our design process. Around 150 models are created each season - too many, to be honest. (laughs) This creative exchange is what drives us. All shoes are made using the sacchetto construction method - an elaborate, flexible method with a particularly good fit and our prices remain fair: between 250 and 300 euros - very competitive for shoes made in Italy.

The bestseller?

The Tia - it is the heart of the brand. For our founder Rendi Aditia, it was the first model where everything came together. Dealers appreciate the timeless lines.