Same same, but so different

London designer Martine Rose and her menswear brand of the same name are among the veterans of the scene. The list of stores in which the collection hangs reads like a who's who of the upmarket streetwear genre and makes it very clear how contemporary her design language is. At image stores such as BSTN, HBX, Luisa Via Roma, End Clothing and Selfridges, her sometimes quirky designs with quotes from traditional British menswear, broken up by codes from subcultures such as punk, grunge or reggae, provide moments of surprise. Martine Rose interprets the slogan "Same Same" in her own way.

www.martine-rose.com