Mac Jeans
Awarded the TOP 100 Seal for 2026
Mac Jeans is among Germany’s most innovative medium-sized companies in 2026. The pants specialist from Wald/Roßbach has been awarded the TOP 100 seal and received the top grade of A+ for its innovation management. The family-owned company also ranks among the top 10 in the “External Orientation/Open Innovation” category.
The award recognizes Mac Jeans’ consistent commitment to innovation—from sustainable materials and new product developments to digital processes, strong partnerships with external partners, research, and retail. Particular emphasis was placed on the company’s open culture of innovation, which incorporates customer and market feedback into development processes at an early stage.
“This award is a special recognition for us because it shows that innovation at Mac Jeans doesn’t stem from individual projects, but from a mindset,” says Eveline Schönleber, Managing Director & Shareholder of Mac Mode GmbH & Co. KGaA. “As a family-owned business, we think long-term. We combine experience with curiosity, craftsmanship with technology, and responsibility with courage. Whether it’s sustainable materials, new product developments, digital processes, or strong partnerships: Our goal is to constantly rethink the jeans—making them better, more relevant, and more sustainable.”
The TOP 100 seal is awarded by compamedia. The scientific selection process is led by Univ.-Prof. Dr. Nikolaus Franke and Dr. Rudolf Dömötör from the Institute for Entrepreneurship and Innovation at the Vienna University of Economics and Business. “We don’t view innovation as an end in itself,” Eveline Schönleber continues. “For us, a good idea must always provide real value—for our customers, for retailers, for our employees, and for the environment. This is precisely what gives rise to the strength that has sustained us as a brand for decades: We keep moving forward without losing sight of our values.”
