Luisa Cerano
Attitude over clarity
Fashion has become too straightforward these days. Luisa Cerano is interested in what can’t be easily categorized—in nuances, ambiguities, and new perspectives.
Through its support of the “Holzwege” exhibition as part of Gallery Weekend (Berlin, May 1–3), the label is highlighting precisely this approach.
Drawing on the thought of Martin Heidegger, the “wrong turn” is not understood as a mistake, but as a path into the open—as a space in which orientation arises not through clear answers, but through attentiveness. Ten artistic positions take up this idea and navigate the tension between perception, reality, and art. Their works reveal how fluid our present has become—and how quickly supposed certainties shift.
For Luisa Cerano, supporting the exhibition as part of Gallery Weekend, taking place in Berlin from May 1 to 3, is not a typical art initiative, but rather an expression of a clear stance: In a world full of snap judgments, what is needed is not more certainty, but perspectives that cannot be immediately pinned down.
“Holzwege” does not present a clear narrative, but rather a multifaceted array of possible perspectives—a shared space for thought that is deliberately left open.
Featuring works by Anna Kuen, Hannah Sophie Dunkelberg, Natalie Brehmer, Marta Vovk, Lucas Buschfeld, Jeewi Lee, Tim Berresheim (photo top left), Patrick Alan Banfield (photo top right), and others.

