Love Future
The future is bright!
Love Future stays true to itself: fresh, sporty, sometimes even bold—and always featuring that little artistic detail as its trademark.
The focus is on premium knitwear, complemented by youthful, casual jersey and sweatshirts. Well-known classics such as slim-fit slipovers, T-shirt sweaters, and polo shirts are reimagined with tricot-striped hems, block and vertical stripes, and heart intarsia. The heart icon with “Love” lettering is now also available in tonal shades, sometimes reduced to just a subtle embroidered detail.
For the first time, Love Future is launching a capsule collection featuring basics made from 100 percent cashmere—high-quality and at an entry-level price point. Also new is fine-rib knitwear made from a wool-cashmere blend for figure-hugging tops—featuring preppy striped patterns, deep polo necklines, and contrasting trim. Oversized sweaters and cardigans with rugby stripes, made from a soft, lightweight baby alpaca blend, are particularly casual. And the colors? Off-white, sand, and heather gray form the base, complemented by Love Future’s signature pink-and-red combination, refreshed with lemon, milky matcha, bright green, and neon pink. A cool highlight: a fade-out leopard print for shirts and sweatshirts.
