Latinò
Return to Joy
Are we currently seeing a return to emotion in fashion?
Massimo Vendali, founder and CEO of Latinò: Yes, absolutely. After years of a very rational, algorithm-driven aesthetic, there’s a growing desire for something authentic. Fashion should once again move people, energize them, and convey a feeling—not just be “correct.” It’s about a new, free form of femininity.
How is that reflected in your collection?
This is especially true for silhouettes and fits that adapt to the body and appeal to a diverse range of women. The color palette is also becoming more emotional, with pastel shades that convey a sense of lightness and freshness. At the same time, pants—especially denim—remain our core product: minimalist, essential, and timeless.
What role do materials and details play?
A key point: Textures aren't just meant to be worn—they're meant to be experienced. Accessories and details give the look its personality.
www.latinobrand.it
ANTONES GmbH.
Sarah Freise, mail@antones.de
- – July 28, Düsseldorf. Cecilienallee 20, Munich, LODENFREY Building C
- July – August 12
- July – August 28,
Hamburg. Susanne Haase, haase-susanne@gmx.de
Salzburg. Friedrich Agency, office@friedrich-fashion.at
Zurich. Picinelli Agency, t.windscheid@picinelli.ch
