Clarity is the key

What does an accessory need to have to remain relevant on the market?

Alberto Zia, Managing Director of Pin 1876: "We have never designed our accessories specifically for a particular market niche. Instead, we consistently pursue the goal of creating products with clear, unmistakable characteristics. Anyone who appreciates precisely these values is our customer. The relevant characteristics are derived directly from Botto Giuseppe's history: top quality, fair prices and a consistent focus on social and ecological sustainability.

How did the last sales campaigns go?

Sales and volumes did not increase, but we were able to maintain the figures of previous years - and that in a difficult economic environment. We see this as a success. Some markets, such as Germany - our strongest market for a long time - have slowed down noticeably. On the other hand, we were able to open up new markets, above all China. We are currently growing strongly there. For spring/summer 2026, we hope to maintain the level of previous years.