JJ Hats
Born in New York, worn everywhere
For over 100 years, the JJ Hat Center in Manhattan has been a go-to destination for men who value style. A place where a hat was never just an accessory, but an expression of personality.
This heritage has given rise to JJ Hats—a brand that translates New York's clear, confident style into modern collections. JJ Hats is aimed at men who go their own way, who don't follow trends but set their own accents and consciously create their own look.
With FWS – Friedrich W. Schneider, one of Europe's leading headwear companies – the brand has found the perfect partner for its international expansion. "JJ Hats combines New York origins with a modern, urban sense of style," says Sebastian Boekholt, Managing Director of FWS. "We appeal to men who know what suits them and who appreciate quality, clean designs, and a strong identity."
In January, JJ Hats will be presented for the first time at Pitti Uomo in Florence. The collection includes striking hats and urban caps, complemented by selected capsule pieces. Each design bears the signature of New York: minimalist, confident, versatile—and made for a target group that doesn't overthink its style, but lives it. A flagship store has already opened on Boulevard Saint Germain in Paris, reflecting the sustainable and contemporary urban-conscious identity.
With the support of FWS, JJ Hats continues to expand its international presence while remaining true to its essence: clean silhouettes, high-quality materials, and a timeless attitude. JJ Hats combines heritage with the present, bringing New York style to where men want to wear it.
