99@25: Welcome to the Age of Authenticity!

Personal interaction and genuine cooperation are at the heart of everything we do at style in progress.

The importance of this human, honest aspect is reflected not least in our new issue #99, which focuses on the concept of realness—and which we were able to present for the first time yesterday at our Pre Pitti Cocktail event. But this aspiration is central not only editorially, but also – or above all – in our direct interactions with each other, which is why our cocktail party on the eve of Pitti has now become an integral part of our seasonal planning.

It is all the more wonderful to see how many companions, partners, and friends accept our invitation year after year. The Companion Bar, part of the "99@25" edition, provided a space for personal, open, and connecting conversations—a conscious moment of coming together before the fair begins. Thank you all for coming!

Here are some first impressions in our picture gallery: