Humanoid
Create the things you wish existed
Daan, what's enew for spring/summer 2027?
Daan Berkhoff, co-owner of Humanoid: We love to experiment! We want to design things that don’t exist yet—playful, versatile pieces. Circle-inspired silhouettes feature soft shoulders and curved hems. Straps and 3D pockets add a touch of utility.
Do you see more emotion in womenswear?
Yes, that really strikes a chord. We want pieces that feel intuitive and personal. Cotton plays a key role—from feather-light fabrics to heavier twills with a vintage wash—to add depth and texture.
What is the strategic focus?
We’ve moved away from the idea that growth means constant expansion. We achieve 30 percent growth per season by deepening existing partnerships. Trust is our currency—that’s why we offer 60 days’ credit terms. Collaboration is everything, especially with Sandra Mindner for Germany. This is how we strengthen our presence where it makes sense, without compromising our values.
