Style without a template

Where does the menswear customer find security today?

Katharina and Gregor Grüner, co-owners of Modehaus Güner: Not in classic models, but in lifestyle and authenticity. Our customers are looking for style that suits their everyday life - smart, confident, but never dressed up. Brands such as Circolo 1901, Mauro Ottaviani and 1868 by Grüner strike a chord because they combine clean lines, high quality and suitability for everyday wear with a modern approach.

Do we still need traditional role models?

No. Today's man no longer needs a prefabricated template. He wants to define himself - through his profession, his values, his lifestyle. Clothing is an expression of this. The more freedom, the more important the personal becomes. This is an opportunity - also for us as retailers.

Which products really inspire?

Products that tell a story. A jersey jacket from Circolo that looks like a jacket but wears like a sweatshirt - that's relevant today. Or our own brand 1868, which uses Italian fabrics and a clear signature to show that things can be done differently.