New ways

The brand from Moergestel in the Netherlands is aligning its sales strategy more internationally and can now be seen regularly at Micam. "We will remain present at the relevant order dates in Germany, even if they only have regional appeal," says Commercial Director Pepijn van Bommel. The international market will become the fifth sales pillar alongside retail, wholesale, e-commerce and dropshipping. The collection combines timeless basics with progressive silhouettes, innovative materials and sole units - for retro runners, derbies and maritime loafers, for example. Italian leather, exclusive prints and color accents characterize the brand's style.

www.florisvanbommel.com