Feel The (G.H.) Bass 

With “Archives EP.01,” G.H.Bass isn’t launching a traditional campaign for its penny loafers—the same style once worn by moonwalk icon Michael Jackson—but rather a declaration of love for the nightly ritual of the Bristol Northern Soul Club.

Shot in the raw, 1990s documentary style, the film features not models but real dancers from the scene, who glide artfully across the hardwood floor in the shoes. The Wunschnaht agency in Offenbach is responsible for distributing the shoes in Germany and Austria.  

www.wunschnaht.de