Launch in the DACH market 

The iconic U.S. label Faherty is expanding into Europe.

Brothers Alex and Mike Faherty founded their label because they felt there was a lack of authentic, high-quality sportswear. Alex’s wife, Kerry, oversees impact initiatives and Native design partnerships at the B Corp-certified company. Jacob Bjerregaard leads international expansion. René Nebauer and his Product M52 team are responsible for the launch in Germany, Austria, and Switzerland. Prices for the men’s and women’s collections range from 79 to 399 euros. The strong retail concept is key to the brand’s success. KaDeWe, Breuninger, Lorenz Bach, and Fellinger are among the retailers participating in the launch.  

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