Quiet luxury - made in Europe

Expertise from the shirt sector, paired with a feminine eye for design and attention to detail. This is what Edelle stands for. After successfully expanding its presence in the D-A-CH region, the signs are now pointing towards internationalization.

Text: Lisa Hollogschwandtner. Photos: Edelle

Hilke, after 25 years as a designer in the shirt sector, you founded Edelle. How much of your expertise from menswear is still in the collection today?

Hilke Blömeke, CEO & Creative Director Edelle: A lot - especially the focus on details, workmanship and the base fabric. Nevertheless, Edelle clearly has a feminine statement. My love of fabrics, especially colored fabrics, has definitely been with me since my time with shirts. The highest quality in the use of materials is therefore an important requirement for us. We source 90 percent of our fabrics in Italy, with the remaining ten percent also coming from Europe, where our production is based. We also order buttons and ingredients ourselves - nothing is purchased ready-made or bought in from the Far East.

When you think of the woman who wears Edelle: How would you describe her?

A self-confident woman who is professional but not strictly classic. People are versatile - perhaps a little more formal at work, casual in their leisure time. Both are reflected in our collection. It's not a woman who wears loud fashion. At Edelle, we deliberately speak of quiet luxury. It's important to me that our pieces are garments that you enjoy taking out of the wardrobe every day - not just once a year.

Where is the style world heading as we look ahead to the next summer season?

People are looking for exciting, special things. Last summer, for example, we had an embroidered fabric in our range that was also subtly overprinted. This combination was an absolute bestseller - whether as a blouse, dress or skirt. Speaking of skirts, they are developing particularly well for us and are now even replacing dresses. For summer 2026, we are also expanding our range to include shorts and pants.

How do you feel going into the next season?

Very positive. I'm generally an optimistic person, which is why I see an opportunity in the current challenging market situation, especially if you offer an honest product. Our price-performance ratio is very fair, which plays into our hands. I'm really looking forward to exhibiting at White in Milan in September. Our aim is to continue to inspire in our core market of D-A-CH, but also to grow beyond our borders. Our great sales partners are also supporting us in this: Birgit Wissemann in Düsseldorf for Germany and Austria and The Wearhouse/Daily Business in Erlenbach for Switzerland.