Edelle
Lightness as a (Design) Language
At Edelle, lightness becomes a design language. For Spring/Summer 2027, the label combines its core strengths with fresh, modern influences: versatile everyday looks, soft textures, and luxurious materials are at the heart of a collection that blends feminine elegance with effortless wearability.
Inspired by Porto Maurizio on Italy’s Riviera dei Fiori, the collection captures the unique atmosphere of a landscape where the sea, cliffs, and historic architecture blend into a harmonious whole. This clarity and tranquility are reflected in flowing silhouettes, minimalist patterns, and modern designs.
Blouses and dresses remain Edelle’s specialty: Classic designs with contemporary cuts are paired with feminine styles, new skirt silhouettes, and clean-lined dresses. Cotton and linen add natural touches and ensure a pleasant feel and exceptional comfort.
“We remain true to our strengths and continue to build on them: versatility for modern everyday life and a soft feel thanks to luxurious materials remain our focus,” says Hilke Blömeke, CEO & Creative Director of Edelle. “Lightness and clarity—both in the silhouettes and in the patterns—define the new collection.”
The price range has also been deliberately expanded: The selection of items priced at up to 199 euros has been significantly expanded, making the collection even more appealing to a broad customer base.
For Edelle, fashion also has an emotional dimension: Clothing can promote well-being, provide a sense of security, and evoke positive emotions. Hilke Blömeke is convinced that this connection between design and emotion is becoming increasingly important, especially in challenging times.
Edelle will showcase its new Spring/Summer 2027 collection in July at the Salon Düsseldorf and in early August at the Praterinsel in Munich. Daily Business / The Wearness Agency in Erlenbach is responsible for sales in Switzerland.
