Sustainability with style in Vienna

Ecoalf is celebrating 15 years of innovation and making a fashion statement with a pop-up store in Vienna's Rotenturmstraße. In collaboration with Turek, the brand presents sustainable looks with substance.

At the opening, Brand Ambassador Valerie Huber was delighted: "It's great to see how many people are interested in truly sustainable fashion. For me, Ecoalf combines timeless style, functionality and a clear statement for our planet." The signature of the current fall/winter collection is just as clear: winter jackets and parkas made from ocean yarn, quilted coats and jackets dyed with the innovative, water-saving Dope-Dye technology. Knitwear made from recycled cotton and urban sneakers made from ocean plastic in colors inspired by nature.

The store concept thrives on the strength of both partners, says Ecoalf founder Javier Goyeneche: "Our story shows that fashion and responsibility can go hand in hand. Our pop-up store in collaboration with Turek in Vienna is an invitation to experience our mission up close - and to discover how every item of clothing made from recycled materials becomes part of the solution."