Ecoalf
Responsibility at 2,235 meters
Ecoalf is collaborating with AlpiNN by Norbert Niederkofler: at 2,235 meters above sea level, the Spanish brand is outfitting the entire restaurant team with clothing made from recycled materials, sending a clear message about responsible lifestyles beyond traditional retail spaces.
Founded in 2009, Ecoalf pursues the goal of developing designs without unnecessary exploitation of natural resources. Over 600 innovative recycled materials, more than 350 million recycled plastic bottles, and projects such as "Upcycling the Oceans" are practical evidence of a scaled sustainability strategy with international reach. Today, the brand has a global presence with its own stores and over 1,000 multi-brand stores worldwide.
The collaboration with AlpiNN, the project of three-Michelin-starred and Green Star-awarded top chef Norbert Niederkofler, is based on a shared understanding of conscious luxury: aesthetics, innovation, and responsibility paint a harmonious picture. Here, hospitality becomes a stage for brand values, and Ecoalf shows how sustainability can be credibly translated into a holistic lifestyle concept.
