Duno
"Redefining the true value of products"
How does an outerwear brand stay relevant?
Chris Wang, CEO of Duno: Through uncompromising quality and a well thought-out price-performance ratio. The current circumstances challenge us to redefine the true value of our products. A brand must remain true to its identity, but be flexible and forward-thinking and adapt, especially in terms of communication.
What does relevance mean forür you?
For us, relevance means striking a chord with the new generations - in terms of product and tone. We must not cling to the past. It's about being credible today, speaking the language of the times and not losing our DNA in the process.
Where is Duno heading?
Quality remains our central promise. We are focusing on new markets, particularly South Korea. We are also looking at new technologies and social trends. In the next five to ten years, our lifestyle will change fundamentally - and we want to be ready.
