Anna is back

On three floors and 350 square meters, the Innsbruck fashion store presents itself in a new class after a comprehensive redesign. Interior designer Stephanie Thatenhorst was in charge of the redesign. Her concept balances retro chic, fine materials and precise lighting. The ambience is complemented by a new bar and room zones that invite you to linger.

For Theresa Minatti-Einwaller and Barbara Wolf-Einwaller, one thing was clear: Anna should be more than just a store. It's about atmosphere, personality and a shopping experience with soul. The result is a place that showcases designer fashion and treats customers as equals. For 40 years, the Einwaller fashion house has stood for sophistication and customer proximity. With Anna, the family is sending out a strong signal for the future of bricks-and-mortar retail.