Sowing beauty

At a time when everything is getting faster, brighter and louder, Daniele Fiesoli chooses a different path: pause, create and sow.

"Sow the World" is the name of the current project: from now on, every item of clothing will be provided with a hangtag - filled with seeds for wild flowers that were selected in collaboration with the regional beekeepers' association in Tuscany. "Fashion should not only dress, but also inspire," says Fiesoli. "With Sow the World, we want to set an example for more awareness, for more connection with nature." For him, sustainability is not just a question of the supply chain, but of attitude.

danielefiesoli.com