#06 SPECIAL EPISODE: Why Trust Matters More Than Ever 

Trust is becoming a key differentiator in retail. A conversation in Florence—about a factor that is quietly but decisively gaining importance. 

What role does trust play in a market characterized by digital comparability, high transparency, and increasing competitive pressure? And how do independent retailers stay relevant today beyond just product and price? 

Recorded live at Pitti Uomo in Florence, Stephan Huber discusses with Óscar Gala (Mini, Madrid), Massimiliano Giannelli (Société Anonyme, Florence), and Olivia Pfeiff (Emerson Renaldi, Nuremberg) how trust is establishing itself as a key resource in retail. 

A conversation about personal relationships, the courage to forge one’s own path, and the question of how to build lasting customer loyalty in an increasingly fragmented market. 

Now on Spotify, Apple Podcasts, and YouTube.