Copenhagen Studios
"We have a deep love for the product"
Scandinavian spirit, diverse collection: Copenhagen Studios’ shoes stay true to their DNA without limiting themselves to any one style. Sales Director Fritz Becker offers insights into a strategy that has been paying off for years.
Text: Nicoletta Schaper. Photos: Copenhagen Studios
What is the secret to your success, especially during challenging times?
Fritz Becker, Sales Director at Copenhagen Studios: It’s that we have a clear vision of who we are and who our customers are. In 2018, we focused on sneakers, and later added sporty boots; both lines are still going strong today. After focusing more intensively on feminine styles in recent seasons, loafers and moccasins are now also proving very popular. We respond quickly to the market, with bold designs and comfort. The brand’s identity must remain distinct—in our 18 stores as well as at trade shows and in showrooms across Europe.
How do you build trust in the brand?
We manufacture our shoes in Europe and provide reliable pricing: sneakers between 159 and 199 euros per pair, loafers around 199 euros. We deliver right on schedule and restock during the season without overproducing. And in terms of design, we clearly identify what the bestsellers for the next season might be.
Since 2021, sS.Oliver Group has held a majority stake. To what extent has this influenced Copenhagen Studios?
The brothers Julian and Johannes Rellecke remain managing directors of Copenhagen Studios and continue to play an active role in the brand. At the same time, many long-time employees have taken on more responsibility. So there hasn’t really been a major upheaval; rather, we appreciate the opportunity to leverage synergies within the sS.Oliver Group.
So what happens next?
The D-A-CH region is our strongest market, and Italy is now our largest export market. Most European markets, such as Sweden and Poland, are performing very well, and at the same time, we see great potential with international key accounts like Le Bon Marché. When it comes to our products, innovation remains our driving force—whether in footwear, handbags, or accessories—all of which we continue to expand, always with the goal of bringing the brand to life in every segment.
