Concrete Matters
Contemporary Streetwear
One highlight is Cleon Manufacture—a fourth-generation French family business known outside Germany as Kleman.
The brand’s roots lie in the industrial workforce of the 1940s, when shoes were manufactured for railroad workers. To this day, production takes place exclusively in France—with retail prices ranging from 160 to 220 euros based on a 2.5 markup. The timeless sandals, loafers, and Norwegian boots embody a consistent design philosophy: minimalist unisex styles, sturdy soles, and durable materials.
The portfolio is rounded out by Olaf from Amsterdam. Founded in 2015, it is a true hidden champion across the Benelux market and is firmly rooted in the street fashion culture of the Dutch capital. Wearable styles for women and men, around 50 models priced between 150 and 350 euros, with a markup of 2.7.
Brands: Cleon Manufacture, Nonosan, Olaf, Quartz-Co, Vinnys, Zespa
