Very personal 

Co’Couture gained many new customers last season. What’s the secret? 

Marie-Louise Elgaard Pedersen, Brand Manager: We stay closely in tune with the season and offer strong, marketable collections with a twist. Close collaboration with our partners is essential. We want them to run profitable businesses. Our 3.0 margin reflects this commitment. 

In terms of fashion, we're seeing a shift toward femininity and more tactile materials. This is also true for Coֽ’Couture? 

Yes, although we always start with classic wardrobe essentials and give them a contemporary twist. Right now, we're working a lot with three-dimensional fabrics and new textures; that's definitely becoming more important. 

When women shop for fashion today, it has to be personally relevant, right? 

Absolutely! Our outfits are designed to highlight your personality, no matter the occasion. We can't wait to wear these styles ourselves. Even though it's a job—for us, it's very personal! 

www.cocouture.com