Circolo 1901
Building on strengths
What does it mean for Circolo 1901 to remain relevant today?
Gennaro Dargenio, CEO Circolo 1901: For us, this means above all clarity and consistency. Relevance comes from focusing on your strengths, remaining authentic and constantly evolving. It's also about being dependable for customers - in terms of quality, reliability and presence.
Where is relevance more important: in the product, in communication or in the values?
For us, it's a mixture of everything. It all starts with the product: unique, unconventional and with a high level of expertise. Our internal communication builds on this, conveying a strong, authentic message. Our values remain constant: authenticity, quality, clarity and simplicity - it is often the simple things that are the most sustainable.
What advice would you give to young brands that want to become relevant?
Stay true to your strengths, build on them and live by clear values. Surround yourself with people who share these values. This creates real relevance - through the most honest version of yourself.
