CIFF
The Power of Presence
Following its successful event in Milan, CIFF is continuing its expansion in Europe: With the new CIFF Paris Showroom, the Danish platform is creating another meeting place for brands, buyers, and industry insiders—thereby underscoring its transformation from a traditional trade show format to a year-round international network.
Just a few days after the conclusion of “CIFF Nordic Signatures” at 10 Corso Como in Milan, CIFF opened its showroom in Paris on June 23. The venue in Le Marais (135 Rue du Temple) will showcase a curated selection of Nordic and international brands through June 29 and is intended to serve as a central platform for exchange, business, and community.
Participating brands include Adnym, Arkk Copenhagen, Gabba, Lollys Laundry, Opérasport, Rains, Tretorn, Woodbird, Yume Yume, and Renè, which was selected as an up-and-coming label for Copenhagen Fashion Week Spring/Summer 2027 as part of the “CPHFW Newtalent” program to support emerging designers. The concept is complemented by networking events, breakfast sessions, podcast recordings, and numerous community activities.
The Paris launch follows the “CIFF Nordic Signatures” initiative, which took place June 19–21 during Milan Men’s Fashion Week at the 10 Corso Como Project Room. The jointly developed pop-up showcased a selection of Nordic brands from the fashion, jewelry, beauty, fragrance, and lifestyle sectors. Another highlight was the special exhibition “Monies. Atelier,” which showcased exclusive archival pieces and one-of-a-kind items from the Copenhagen-based jewelry label Monies.
With its projects in Milan and Paris, CIFF is consistently pursuing its goal of creating year-round opportunities for brands and retailers to connect. “In recent years, we’ve observed a significant shift in the demands brands place on us,” explains CIFF Director Sofie Dolva. “Fashion week calendars are becoming increasingly fragmented, competition for attention has intensified, and brands are expected to maintain a presence in multiple markets throughout the year. Our task is to help them navigate this reality. CIFF Paris is part of an overarching strategy to build a network of touchpoints that supports our community internationally while building on the strong foundation we’ve established in Copenhagen.”
