Ciff
New Showroom Concept in Paris
With a curated program in the Marais, CIFF is further expanding its international presence and focusing on building closer ties with brands and markets.
For the first time, CIFF will have its own showroom during Paris Fashion Week. From June 21 to 29, 2026, approximately 15 to 20 carefully selected international labels will be presented in a three-story venue in the Marais. The new format is a logical evolution of CIFF’s strategy, which aims to support brands year-round and provide them with greater visibility in an increasingly complex market environment.
Building on its international activities in Florence, New York, and Milan, the initiative strengthens the platform’s global positioning. In addition to showcasing the collections, CIFF Paris relies on targeted buyer invitations, local partners, and a curated supporting program featuring networking events to foster high-quality connections and lasting relationships.
“More than ever, brands are expected to have a presence in various markets and at different times. With CIFF Paris, we are creating a format that enables greater continuity and closer collaboration with our community,” says Sofie Dolva, Director of CIFF. She adds: “Having a presence during Paris Fashion Week has always been a key priority for the majority of both Nordic and international brands. At the same time, staging an independent show in the city—whether for established or emerging labels—often poses a major challenge.” This challenge is now being addressed collectively to pool synergies and increase visibility for everyone.
CIFF Paris Showroom Details:
Dates: June 21–29, 2026
Opening hours: 9:00 AM–7:00 PM
Address: 135 Rue du Temple, Le Marais, Paris
