CG – Club of Gents
New logomania
From September 2025, CG - Club of Gents will present itself with a new branding.
Ralf Klute, Head of Design, therefore insists on clear recognizability and a strong external impact with a consistent focus on the core brand paired with a relaunch of the two sub-labels. Savile Row by CG - Club of Gents is more modern and fresher and creates a smart look between classic and contemporary. Men wear shapes as graphic Bauhaus echoes in short-sleeved knitwear and summer shirts and show the suit in a new attitude. Your Own Party combines classic with style and delivers a reliable look for exquisite occasions. Light natural tones bring easyness, while bold green and blue set modern accents. The contrast is provided by vests and accessories in paisley, floral pastel shades or fine Vichy checks accompanied by detailed ties in wool crepe. Ralf Klute presents the current spring/summer collection of the core brand with a new understanding of sobriety and minimalism. Shot in classic Bauhaus locations, his designs reflect the architecture in straightforward and simple neutrality. "Our looks are becoming more relaxed and cleaner, enhanced with a flash of color. The game changers of this casualized classic are shirts, T-shirts and knitwear," explains Klute. The new suit look - "less business, more street" - combines the casual suit with jackets and overshirts instead of the classic jacket. Relaxed fits are increasingly replacing slim fits. From spring/summer 2026, CG - Club of Gents will be making a statement in the direction of the total look for the first time with a shoe collection.
