Everything under one roof

In March, Casa Glücklich expanded the existing store in Eppan and now has its own store, back office, product development and logistics all under one roof.

Christoph Steiner, owner of Glücklich: " Our aim was to present the entire product world of Glücklich and Alpe Piano in one space. We now finally have the space we need to express ourselves accordingly, while at the same time our concept has retained its niche character.

What does your room concept look like?

We have placed our women's products in the new space, as well as accommodating the back office and product development. A finely curated men's department has been created in the existing space.

How did the multi-brand idea come about?

With Glücklich and Alpe Piano, we cover a large part of our range. We wanted to complete this with products and have therefore brought in brands that share our philosophy, such as Pomandère, Danielapi, Floor and Scaglione. This also includes innovative craftsmanship and designs from local manufacturers, from fashion and accessories to cosmetics and jewelry.