bugatti
A Taste of Capri at the Point of Sale
With its Spring/Summer 2026 “Capri” campaign, the Herford-based fashion label bugatti brings a Mediterranean lifestyle directly to the point of sale.
Eye-catching pop-up displays at select retail partners bring the lightness and elegance of the South to life, creating an emotional brand experience for customers.
Under the theme “Ho voglia di Capri,” a summery brand world is taking shape that combines the Mediterranean lifestyle with a high-quality, modern retail presentation and, based on results to date, leads to increased brand awareness. The spaces are characterized by light-colored materials, travertine finishes, and Mediterranean decorative elements such as lemons, as well as large-format campaign visuals. Combined with a minimalist product display in natural tones and shades of blue, this creates a curated shopping environment that goes far beyond mere product presentation. Two variants—bugatti Main and bugatti Gold—are used, tailored to the respective collection lines. The pop-up spaces are being implemented in Germany, Austria, Switzerland, and Italy at strategically important partners such as Loeb Bern, Baltz Bochum, Braun Moers, La Rinascente Italia, as well as at select prime locations of Wöhrl and Peek & Cloppenburg Düsseldorf. The rollout began in mid-February and is planned as a roadshow through June.
