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Blue Blue Japan

Indigo Lovers

29/10/2025 BY Kay Plonka


Indigo Lovers
The cult brand from Tokyo has been impressing customers every season since the mid-1990s with its expertise in traditional dyeing and construction techniques.

"We strive to produce comfortable clothing and other everyday items that will give a lifetime of pleasure," say the makers. The most important features of the collection are the use of natural indigo, elaborate handcrafting techniques made in Japan, an independent design signature and the patina. MBS in Paris is responsible for distribution in Europe. The highlights of each season include not only the pants, but also the linen jackets and patchwork overshirts.

www.bluebluejapan.com

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