New campaign in Miami

In Miami, between urban facades and subtropical light, Bluer's clear lines meet the poetic world of start photographer Bruce Weber. The FW25-26 campaign tells of family ties, small gestures and big stories. Closeness that you can see and feel.

The focus is on bonds, affection, the silent understanding between people. "I wanted to see the people behind the clothes. Who they are, how they interact with each other - that's the beginning of a good photo," says Weber.

The campaign brings together long-standing familiar faces and new ones: Tim Easton, Audrey Harrelson, Richard Amaro and new characters such as Jaden or Nick, who enriches the set with his naturalness. Every encounter is palpable, every connection visible.

Federica Fusco from FGF Industry, emphasizes the synergy of trust, energy and creativity: "Bruce Weber has understood our DNA. We are delighted with the results and look forward to continuing." Weber incorporates personal memories into the pictures; of his sister Barbara, of previous encounters with models and artists. This human warmth lives on in every picture.