ATIE
Founded by Friends
03/13/2026 BY
Lisa Hollogschwandtner
The reinterpretation of the silk scarf has a name: Atie.
Founded in 2024 by Laura Engelmann, Cornelia Moser, and Franziska Reisetbauer, the label gives this classic item a contemporary update—driven by creativity and a desire for something new. "We believe that fashion should be fun, boost self-confidence, and make everyday life more colorful!" say the three Upper Austrian women. Each scarf is an expression of the founders' friendship, telling the story of their bond, shared experiences, or daily adventures – and is, of course, designed to be unisex. Designed in Austria, produced in Italy – exclusively from pure silk.
www.wear-atie.com
@wear.atie

