AlphaTauri equips Paris FC

A fashion brand that places itself in the world of soccer? AlphaTauri is doing just that and is now dressing the men's and women's professional players of Paris FC, including management and staff. The partnership combines sporting performance with fashionable standards and, according to AlphaTauri CEO Karl-Heinz Lauterbach, is intended to "set new standards".

"We are delighted to have AlphaTauri on our side as an official partner. With the high-quality outfitting of our players, management and staff, AlphaTauri strengthens the professional and modern image of our club, both on and off the pitch," says Paris FC President Pierre Ferracci.

The result is a formal collection for official occasions and representation, developed with a focus on function, comfort and quality. The looks combine technical features from sportswear with a clean, urban design. The outfits therefore also reflect the club's identity.

In future, the cooperation will be present at official appearances, in the stadium environment, for example at the Stade Jean Bouin, and on the club's channels. A close alliance between two brands that do not see fashion and sport as a contradiction, but as a common playing field.