Alpenhaus
Expansion in Europe
The Canadian outerwear label Alpenhaus, known for combining a sporty alpine ski look with urban fashion influences, is expanding its European presence.
The label will now be represented by Marc Cay and Axel Schukies' agency The Agents. The aim of the collaboration is to strategically position Alpenhaus in the most important Central and Eastern European markets and to work with agencies in Benelux, Italy, Austria, and France to gain new retail partners in the upmarket lifestyle segment.
The Alpenhaus collection from industry giant Thread Collective embodies the spirit of modern alpine luxury through elegant silhouettes and technical functionality. Designed for summits and everyday wear by a French designer living in Montreal, Canada, each piece combines the brand's signature blend of performance and sophistication. Retail prices range from €300 to €600 based on a 2.7 calculation. Initial customers in the DACH region include Adamski, Luxery, Ostriv, Fashion Company, Warth, and Ansons.
