Alohas
On-demand goes retail
Founded in 2015 by Alejandro Porras Martorell, Alohas today stands for a combination of modern design, sustainable production and an on-demand business model.
Together with the agency Modeist, this was transferred to wholesale for the D-A-CH region - with steadily growing success. "I call Alohas a total look collection for shoes," says Timothy Hoferer from Modeist. "With such a breadth that we can serve both volume customers and very selective formats." The high level of followership and awareness among a young target group benefits both offline and online retailers. "You don't have to build up the brand first," confirms Hoferer. The first monostores in major cities such as Amsterdam and New York are now providing even more brand power. Timothy Hoferer: "The combination of an innovative business model, the idea of sustainability, the sensible value-for-money ratio and the style fascinates customers."
