New beauty department at Steffl department store 

The Vienna department store Steffl is expanding its range with a new beauty concept: last week, the family-run perfumery Alina – Inspiring Beauty opened an exclusive beauty department in the entrance area of the store.

The new space combines a range of international luxury brands with modern store design. 

The range includes a curated selection of international brands such as Byredo, Chanel, Creed, Dior, Mac, Prada Beauty, and Tom Ford—some of which are exclusively available at Alina im Steffl. Personalized beauty services are also offered.  

Johanna Schmid, CEO of Steffl Handelsbetriebe, said at the opening: "We are delighted to welcome Alina back to Steffl as a competent beauty partner, giving our customers access to exceptional fragrances, skincare, and makeup."  

Photo: © Iyas Hamid for STEFFL