40Weft
Craft and Soul
Emotion! Anyone who stopped by 40Weft at Pitti Uomo could see for themselves the makers' ambition to appeal to all the senses with their stand and fashion. "We want to create a wow collection!" This clear objective is based on solid foundations. The Italian trouser specialist relies on in-house production, in-depth expertise and flexible processes. The preliminary stage is crucial for the perfect result. "We invest a lot of time in material research to ensure the right balance between quality and price." Long-standing partners in the supply chain ensure a reliable product, as does in-house production: A lot of tinkering and testing can be done here, on the fit as well as on the treatments, so that the look and feel of the pieces arouse emotion. The 16 colors in which the pants are available, as well as the supplementary Fantasies collection, with checks, prints and special materials, do the same. "Our treatments give each item an individual touch, that's what sets 40Weft apart." Characteristic are technical, ultra-light fabrics with stretch and a soft feel in relaxed fits, for chinos, cargos and joggers. Shorts and Bermudas are among the bestsellers, especially in the home market of Italy, where 40Weft has 600 points of sale. Every collection includes the almost iconic field jacket, which has been reissued with minor changes for 30 years. The Italian brand is currently focusing on further expanding the German-speaking market.
